Jersey City sought a new brand identity to appeal to prospective residents, visitors, and business owners. The town hosted a widely publicized logo & tagline contest.
Developed a brand mark, tagline, and supporting communications to attract the target audience. Pitched proposal to an advisory board for the town and ultimately won the grand prize of the branding contest.
The core proposal was adapted for the city's $1.2 million ad campaign and seen across billboards, subways, online, and elsewhere in the NY Metro Area. #jcmakeityours continues to be the unofficial social media signature of the town, garnering over 60,000 mentions to date.